Name

Yasmin Amer

About

Having had an affinity for the arts since a young age, it was only fitting to become a designer. I believe in continually learning, especially when it has to do with calligraphy, photography, painting, silk screening, or making anything crafty as well as my technical skills. I love the tactile character of print design but am intrigued by the web and mobile devices.

Professionally I've been fortunate to work with very creative and intelligent people that have played a huge role in where I am in my career today. Always hungry for knowledge and looking forward to expanding my skill set even more wherever I go.

I am a creative and passionate visual thinker with 13 years of progressive experience. As an independent leader that communicates effective strategies, my creativity thrives when balancing a variety of projects. I work very quickly and accurately.

Expert at creating stunning work with proficient knowledge of:
\\ Web and print design art direction and production
\\ Composition and typography with an excellent eye for details and proofing
\\ Spanish, written and spoken fluently
\\ Adobe Photoshop, Illustrator, InDesign, Fireworks
\\ Working knowledge of Flash and HTML

PROFESSIONAL EXPERIENCE
LOCATION LABS \\ October12 – present
Visual Designer
\\ Design mobile apps while using carrier branding across multiple apps
\\ Conceptualize and strategize with UX to enhance performance and usability

STUDIO17 \\ August01 – present
Art Director - Designer - Consultant
Clients: LeapFrog, Sephora, Linksys, Cisco, Flip Video, T-Mobile, Safeway, Applied Materials, and various professional photographers and small businesses
\\ Design branding, ads, portfolios, web sites, book covers, and environmental signage
\\ Conceptualize and strategize with clients to maintain and enhance brand integrity
\\ Photo selection for story boards, photo manipulation and composites
\\ Oversee projects from concept to full production for corporations or small businesses

FLIP VIDEO \\ September 08 – November 10
Lead Graphic Designer - Online Store Merchandiser
\\ Visual designer for theflip.com US and International sites
\\ Designed Flip Video branding print and web guidelines and packaging
\\ Lead Merchandiser for the design gallery with eCommerce team
\\ Created outstanding personalized camcorders for web gallery and customers
\\ Designed sales collateral and trade show materials with marketing team
\\ Collaborated with engineering for UI development of content management system

ORACLE \\ September07 – July08
Graphic Designer
\\ Created campaigns, corporate collateral, direct marketing, and event materials
\\ Collaborated with many teams to produce Oracle OpenWorld trade show advertising, collateral, and signage
\\ On-site designer at OpenWorld trade show to produce daily newspaper under extremely tight deadlines
\\ Trained new staff for magazine production
\\ Managed corporate wall art program, sponsor logos, all while reinforcing Oracle brand standards

RESTORATION HARDWARE \\ May05 – December05
Graphic Designer
\\ Designed and produced new retail signage look and feel
\\ Solely responsible for seasonal Visual Merchandising directives and weekly store communications

WILLIAMS-SONOMA \\ November03 – June04
Graphic Designer
\\ Coordinated with buyers, printers, and internal groups to ensure branding and signage consistency and quality
\\ Built seasonal visual merchandising guidelines and signage for 250+ stores in the US and Canada

MONSTER CABLE \\ August03 – October 03
Graphic Designer - Production Artist
\\ Re-designed and production of domestic and international packaging, POP, and trade show signage
\\ Product releases with little direction and under short time constraints

ELECTRONIC ARTS \\ September02 – December02
Graphic Designer - Production Artist
\\ Effectively managed, designed, and produced packaging, promotional materials and environmental signage
\\ Successfully took projects from layout to production across all EA brands

APPLE \\ August01 – May02
Junior Graphic Designer
\\ Concepted layouts for packaging design, collateral, identity, direct marketing, and retail signage
\\ Trained and supervised junior staff

EDUCATION
San José State University — December00
Bachelor of Science, Graphic Design

Fashion Institute of Design and Merchandising — June93
Associate of Arts, Visual Presentation and Space Design

INTERESTS
Photography for fun (and business if I have to)
Calligraphy and hand lettering typography since always
Painting - a recent talent
World's best chef in my own kitchen

Specialties

  • visual design
  • typography
  • print
  • web design
  • branding and identity
  • photography
  • invitation design
  • calligraphy

Skills

  • Photoshop
  • Illustrator
  • InDesign
  • Lightroom